![]() ![]() The west elm brand ethos is at the core of VMAD’s design for the company’s new office. project led by Mark Murashige and Kay Vorderwuelbecke, the principals at VMAD, located in the historic 150 year old Empire Stores Warehouse complex on the waterfront in Brooklyn. West Elm’s awe inspiring growth over the past 12 years, from a catalog-only business to a billion-dollar global retailer meant that, yet again, they needed a new corporate headquarters. With each expansion, West Elm returned to VMAD for assistance in creating ever more sophisticated and unique environments. During that time, they have designed and fit-up four office spaces, a photo studio, a maker’s studio, and several new retail outlets for the growing brand. VM Architecture and Design (VMAD) has been working with West Elm since the brand was launched in 2002. company), located in New York City, New York. All four couches come in 40 fabrics and six sizes, are built for comfort they have been specially designed so they don’t flatten over time and so the cushions won’t slip out.VM Architecture and Design designed the headquarters of furniture provider West Elm (a Williams-Sonoma, Inc. The top-selling Minetta Chair ($950), which is available in 40 fabrics and four leathers, features 16 rows of stitch detailing on the back. Kapur’s revolutionary concept launches to the public on Tuesday, March 7, but in the beta phase, people are already fawning over these designs, mainly because they know exactly where they come from, and they’re comfortable and elegant. This is practically unheard of in custom furniture.Īlthough Maiden Home is an e-commerce site, the brand does maintain an appointment-only furniture showroom in Kapur’s Tribeca ground-floor apartment, should you want to view the products in-person before making a purchase. ![]() As if that’s not enough, once the final piece been delivered, you have 30 days to return it for a full refund. Maiden Home also guarantees a six-week white glove delivery service through a network that reaches every state, excluding Hawaii and Alaska. Once the order has been placed, Maiden Home sends weekly updates to their customers, including when the cushions are being made, which inspections are taking place, and all of the finishing touches. These design gurus will help you make the right purchase and will ensure that your new couch won’t clash with the rug in your living room. Each customer is also provided with a design advisor, who is available for basically any furniture-related questions through the entire process. They can then order a complimentary swatch kit of up to five fabrics, including leather and velvet, so you can decide which suits your aesthetic. It begins on the Maiden Home website, where customers can search through swatches of different fabrics and colors. Kapur wanted to make the process as “seamless and fun” for the customer as possible. The base products, four sofas and four chairs, are simple, but the customization comes at a number of different levels, including size, fabric and color. ![]() It’s amazing to me that people spend thousands of dollars on furniture and then get mistreated.” We don’t even look at furniture, because the industry is so stuck in the past and conceptually, no one has rethought it. As we create our customer service philosophy, we draw from other industries. “I think the industry has kind of limped along for a really long time by mistreating their customers in a lot of ways. “It’s about keeping promises,” Kapur said. ![]()
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